ghaida zahran

product designer & sailor

Ghaida Zahran Sailing Code Code

for over 15 years, i've led design for products reaching hundreds of millions of people; from Netflix's global growth surfaces and large-scale enterprise platform to Roblox's social experiences. i patented a tool that cut subtitle production at Netflix from days to hours. i also picked up an MBA from UC Berkeley Haas along the way.

i believe design is a vehicle for asking better questions, not a deliverable factory. curiosity, play, and healthy dissent drive everything i do.

get in touch LinkedIn GitHub
principles
  1. 01

    curiosity first

    i lead with questions, not answers. i'd rather run an experiment that surprises me than ship something i'm already sure about.

  2. 02

    serious play

    i keep design exploratory, fun, and collaborative. delightful products come from a delightful design process.

  3. 03

    design the system, not the screen

    designing pages is boring. the interesting stuff lives in the seams between touchpoints. if i can't see the whole mess, i'm solving the wrong problem.

  4. 04

    make the table bigger

    i care about who's in the room; across disciplines, backgrounds, and perspectives. life's too short to be in a room where everyone agrees with you.

experience
work & play
Netflix bundles plan selection screen

unlocking the revenue potential of Netflix bundles

i introduced a plan selection screen into the bundle sign-up flow, improving upgrade rates and revenue for millions of global members.
Emdy app icon

Emdy: an open source markdown reader

i built an open source macos app for reading the .md files claude keeps generating, because every tool i had was built for writing them.