curiosity first
i lead with questions, not answers. i'd rather run an experiment that surprises me than ship something i'm already sure about.
serious play
i keep design exploratory, fun, and collaborative. delightful products come from a delightful design process.
design the system, not the screen
designing pages is boring. the interesting stuff lives in the seams between touchpoints. if i can't see the whole mess, i'm solving the wrong problem.
make the table bigger
i care about who's in the room; across disciplines, backgrounds, and perspectives. life's too short to be in a room where everyone agrees with you.